FullCircle sealed the deal on $3 million for a product that fuses every hot technology trend out there into one app. It is a mobile, geo-locating, social discovery network with group organization capabilities that offers targeted advertising opportunities.
The technology integrates location awareness and social networking so users can interact with other individuals and businesses based on their physical proximity, interests, and preferences. The app identifies similarly minded people in a general area and enables them to come together by forming groups. From within these groups, members can identify other group members, send messages, and coordinate meet-ups.
While startups, like Highlight, Banjo, and Foursquare, offer similar combinations of geolocating and social networking, and apps like GiddyUp and GroupMe facilitate mobile group organization, FullCircle distinguishes itself by amalgamating all of these services into one tool.
It may be tacky in fashion to combine all the latest trends into one ensemble (imagine a metallic, futuristically printed, hot pink, short skirt suit with a peplum waist), but it seems to work in the technology world.
The use cases are diverse. Devotees of a football team can coordinate pre-game meet-ups by identifying fans in general proximity. They can also find local businesses that are of interest (sports bars), and after selecting a watering hole, message everyone in the group about knocking back a few beers before kickoff. A food truck could decide where to park that day by viewing where the highest concentration of fans are located, and notify them of the exact address.
The round was led by Greehey & Company, Ltd, a firm that primarily deals in oil and gas exploration as well as other emerging technology. With the investment, Full Circle will continue to develop its technology and grow its member base. It is based in Herndon, Virginia.