Nexage added $5 million to its second round of funding for its real-time bidding platform for mobile ads today, bringing its total Series B to $15 million.
Publishers and developers can use Nexage’s system to reach “high-value” consumers in order to increase revenue and engagement.
With so much discussion occurring in the industry about mobile monetization and the growing interest of targeted, real-time advertising, Nexage seeks to capitalize on a massive marketplace. According to Gartner, the mobile advertising market is expected to grow to $20.6 billion by 2015 and mobile RTB will constitute 30% of the market.
Hearst also joins Relay Ventures and GrandBanks, who previously invested in Nexage’s first $4 million round in 2009.