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The company first announced that it would be expanding into new markets during its Q2 2012 earnings call, but it declined to share exactly what those markets would be until now. Netflix is coming to Norway, Sweden, Denmark, and Finland sometime later this year. At this point, the company is staying quiet about pricing and content selection. However, it’s safe to assume Nordic customers will be getting a huge batch of new-ish movies and TV shows that can be viewed an unlimited number of times for one low monthly fee.
The move is part of Netflix’s overall business strategy, which includes expanding into foreign markets using profits from its domestic business. The company has already launched successful expansions into Canada, the U.K., Ireland, and Latin America. In the past, entrance into new markets caused Netflix’s overall profits to dip, which wasn’t popular among investors.
Still, it’s hard to disagree with Netflix’s strategy. As VentureBeat has previously pointed out, international expansion is perhaps the best plan of attack for the company to continue its rate of steady growth (both with its service and profitability). This is especially true since Netflix CEO Reed Hastings seems intent on avoiding new revenue streams, such as temporary rentals of newer movies or selling digital copies of movies.
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