RegistryLove is one of a growing number of startups that is bringing innovation to the wedding industry.

Sisters Marika and Sofia Chen founded the company. They told me at Y Combinator’s Demo Day that they had the idea when their elder sister got engaged and grew extremely frustrated by the laborious process of registering gifts. The Chens took a deeper look at the market for wedding gifts and saw an opportunity to take a piece of a $22.5 billion pie.

It’s free to sign up for RegistryLove. Brides-to-be can sync existing registries or start one from scratch. RegistryLove claims to be the only wedding registry that is universal. It also handles payments so brides won’t get the same gift twice, preventing the dreaded duplicated gift. One particularly cool feature is that if a gift isn’t available online, users can simply snap a photo and upload it to their registry.

The wedding registry company has already signed up 3,000 brides-to-be. On the stage at today’s Demo Day, the founders also revealed that they are experiencing 42 percent growth month-on-month.

RegistryLove makes money by taking a 20 percent cut of each sale. They said they’ve been successful with 98 percent of the vendors they have approached.

Wedding Registry Image via Shutterstock