Sponsorfied is one of the current batch of Y Combinator startups; it connects brands looking to sponsor events (like Pop Chips) with event organizers (such as Y Combinator), and it’s quickly gaining attention in the tech industry.
As cofounder and CEO Cullen Wilson describes it, “We enable brands to find hyper-targeted sponsorship opportunities.” During his pitch, Wilson made the ambitious claim that the company will do for sponsorship what Google did for targeted advertising.
Wilson revealed that the company has grown 60 percent month-on-month and has now facilitated over 200 sponsorship deals. The company has developed relationships with brands like Task Rabbit, Red Bull, and Pop Chips.
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