“Big data” company AbsolutData received $20 million from Fidelity Growth Partners India.

AbsolutData provides data analytics to companies around the world. While most businesses (and journalists) operating in technology hubs cannot escape the growing empire of big data, it is still a new concept in other parts of the world.

AbsolutData delivers its services in the U.S., as well as abroad. It has customers in 40 countries and across multiple industries, including consumer goods, hotel chains, pharmaceuticals, finance, telecom, and entertainment. These clients can make use of big data to drive sales, optimize marketing campaigns, increase revenue, acquire users, and retain clients. All the magical things big data apparently does.

Yes, it seems that big data is here to stay and will soon be an international phenomenon, much like Justin Bieber.

The partnership with Fidelity Growth Partners India will allow AbsolutData to further expand. The company currently has 275 employees and offices in San Francisco, Los Angeles, New York, Chicago, and Gurgaon, India.

Unlike thevodka version of Absolut, this kind won’t give you a hangover. Just a better handle (pun intended) on your company’s data and performance metrics. With the additional profits, you can buy a bottle of Absolut Crystal.