Online natural grocery store Door to Door Organics has sowed $2 million in funding.
Door to Door Organics partners with organic farmers and creators of natural food products to deliver boxes of groceries to its customers. The company primarily focuses on produce, but its offerings also include sustainably raised meat, eggs, artisan bread, and local dairy.
The company takes the model of Community Supported Agriculture programs and puts it online.
CSA has become popular in recent years as Americans become increasingly aware of the physical and ecological benefits of consuming seasonal, local food. Traditionally, these programs require people to connect with a specific farm offline.
With Door to Door, customers can place and customize their orders online each week. They get to choose the size of the box and its contents. Families can select larger boxes than a bachelor, and someone with an aversion to eggplant can make substitutions. The company partners with multiple farms to diversify its inventory and can deliver to homes, offices, and schools.
This service cuts down on time spent going to the grocery store, and it makes organic produce accessible to people who may not otherwise be able to find it.
The foodies behind Door to Door also provide planning, shopping, and cooking tools to encourage people to live healthy lifestyles. It has recipe suggestions to go along with the boxes, as well as other suggested ingredients to prepare tasty dishes.
The network currently operates in Colorado, Chicago, Missouri, Michigan, New Jersey, Pennsylvania, and Delaware. This first round of financing comes from Greenmont Capital, a Blouder Colorado based firm that focuses its investments on the “Lifestyles of Health and Sustainability” market.
Door to Door is based in Lafayette, Colorado.
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