The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now!

Chinese hardware manufacturer Hisense is the latest to partner with Google on a Google TV set-top box, which was officially announced today.

The device, called the Hisense Pulse, will run the second version of Android-based Google TV software, and offer all the same content access of other GTV-enabled boxes, such as YouTube, Netflix, Pandora, and other apps via the Google Play store. The Pulse will feature a $99 price, which is similar to Vizio’s $99 CoStar box.

The Hisense Pulse device itself is expected to be unveiled during IFA Germany next week, with the device available to consumers in mid-November from select retailers.

The box’s remote is pretty full-featured, with a built-in touchpad and dedicated Netflix button on one side (like you’d find for some Roku boxes). The other side features a QWERTY keyboard.

Hisense is the fifth company currently partnering with Google on a GTV device. The others are Sony, LG, Vizio, and Samsung. Google, however, says it working with other partners, whose devices will be announced later this year.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member