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Online retail giant Amazon is reporting that its exclusive ebooks have been downloaded over 100 million times, the company announced today.

The number of ebook downloads includes anyone who has purchased the book or borrowed a book through Amazon’s Kindle Lending Library — which allows customers to borrow titles for a period of time for free once a month without a due date. Amazon currently has more tan 180,000 titles in its exclusive Kindle book library.

The company also plugged a few of the more popular authors as well as the subsequent number of time each popular author’s book has been downloaded — while pointing out that they make more money when enrolling their books into KDP Select.

Much like the news of Amazon’s Prime shipping overtaking Super Saver shipping, the announcement doesn’t contain any specific sales data. The frequency of these announcements are likely tied to the forthcoming press event on Sept. 6, which could be when Amazon releases a new line of Kindle devices, including the second generation Kindle Fire tablet. Last year, Amazon CEO Jeff Bezos went through a checklist of important Kindle-related statistics along with his introduction of the Kindle Fire. My guess is that this year won’t be any different.

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