Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next. 

YouTube just released an update to its Xbox Live app today that gives the video player a significant speed boost along with some other additions, the company announced today.

One of the big things that isn’t mentioned in the official announcement is that the app can now display advertising within videos. Considering that YouTube derives the bulk of its revenue from ads, this news shouldn’t come as a huge surprise, especially since the site has made similar updates to its other platform apps (PS3, Android, etc.). YouTube has also added some official music video channels to the service.

I’m guessing that YouTube is emphasizing the “speed” aspect of the update to assure users that the overall experience won’t be hindered by the addition of ads. Admittedly, I’ve got a decently fast Internet connection, so I don’t notice much of an improvement, (but one of our GamesBeat writers did notice an increase). From my experience playing with the app, I can say that I’ve not experienced any pauses, and the short rolling ads aren’t very intrusive.


Three top investment pros open up about what it takes to get your video game funded.

Watch On Demand

You need an Xbox Live Gold membership to access the YouTube app. You can download the app from the Xbox Marketplace or updated the next time you sign into the service to use the app.


GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member