Movie-focused service Flixster is releasing a new version of its web application today, which includes a cleaner user interface, UltraViolet store support, and more.

Most people probably recognize Flixster as a way to find nearby theaters and showtimes, but the service has built an impressive platform to grow beyond a simple utility app since Time Warner acquired it (along with popular movie rating site Rotten Tomatoes). The Flixster app lets you rate movies, find where to watch them online, and keep track of all your UltraViolet-compatible purchases.

UltraViolet, for those who don’t know, is the standard movie studios use for keeping track of digital copies of the movies you buy from various online vendors. But with a strong presence from non-UV movie sellers iTunes and Amazon, Flixster is essentially trying to rope in users by being an aggregator of movies from everywhere.

With that in mind, Flixster now offers a selection of UV-compatible titles to buy through the website along with one-click UV registration.

The new web update also revamps the sidebar navigation into three categories: Browsing for movies, your own movie (collection/watch list/ratings), and redemption. Flixster has also removed the “Top Rated” movie lists in favor of a new search utility, which allows you to narrow down a movie by Tomatometer (rating), release date, and genre.

Additionally, Flixster is ramping up its gamification. Users can earn free movies through the service by downloading the Flixster mobile and desktop apps, sharing their Flixster activity with friends on Facebook, etc. It’s a decent incentive to use the app, which actually does a good job helping you keep track of your movie watching habits.


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