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Handset manufacturer Nokia is offering its Lumia customers access to its free music service, the company announced today.

The service, appropriately called Nokia Music, will be available to all U.S.-based owners of the company’s Windows Phone-based Lumia 900 and 710 smartphones via an app. The service first launched last year at the Nokia World event for its international customers.

Nokia Music will have its own set of U.S.-based musicologists helping to curate music as well as 150 playlists of tracks across all genres and styles of music. You can even download playlists to listen to music offline. And like popular streaming services Pandora and Spotify, Nokia Music also offers users a way to create “smart” radio stations based on musicians/bands or specific songs.

But unlike Pandora, you won’t have to sit through periodic advertisements after every few songs, which is a huge perk considering that the service doesn’t cost anything extra.

The announcement, which comes just before this year’s Nokia World, is the latest example of how companies are using music services to drive their business. Last week Cricket announced that it was bundling the Muve Music streaming music service with all Android smartphones. Sony is also ramping up its efforts to pair its Sony Music service with its own Hardware — releasing new service plans that go beyond mobile devices.

The Nokia Music app can be downloaded via the Windows Marketplace today. Let us know if you plan on using the service in the comment section below.


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