Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event. 

Entrance by AOL's augmented reality feature for moviesTo prove how serious it is about the success of its latest Lumia devices, Nokia is jumping in bed with AOL.

Their offspring is “Entrance by AOL”, a Lumia-only entertainment hub that combines content from AOL properties like Moviefone, Huffington Post Entertainment, and AOL Music.

Built with discovery in mind, the app’s linked interface allows users to explore connections between content without the need to launch another app. (That’s the “hub” part.)

More interesting, however, is the app’s augmented reality feature (pictured above), which overlays movie theater locations and screening times onto a user’s surroundings. (Sadly, we haven’t yet been able to try out the feature, but we’re hoping it’s as interesting as it sounds.)

As for Nokia’s strategy with the move, Entrance by AOL is meant as an added incentive for users to pick up the next crop of Lumia devices. For AOL, the app is an “entrance” into AOL’s stable of content, which is sure to get a lot of screen time among new Lumia owners.

We’ll have more in-depth impressions of the app in our coverage of this morning’s Nokia event in New York City.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member