Popular social and information network Twitter has added the ability to embed interactive timelines on any website, the company said in a blog post today.

Ideally, the tool can add more personal and real-time content to your website without you having to put in much effort. The company writes:

Today we’re launching a new tool that makes it easy to embed interactive timelines of Tweets on any website. Whether it’s an author’s Tweets alongside their blog, a hashtag about an event like #DNC2012, or a list of competitors at the US Open, Tweets add a live, real-time dimension to articles, news reports, and the web at large. These new embeddable timelines enable publishers, writers, developers, and any Twitter user to drop a rich, interactive piece of Twitter into their websites.

When you browse websites that have embedded a Twitter timeline, you can now interact with it in the same way you do on Expand Tweets to see photos, media, and more. Start a conversation from the Tweet box, follow users that you discover, and reply to, retweet, or favorite Tweets directly from the page.

You can see a prime example of the embedded timeline on ESPN’s Tennis homepage in the photo above. Other examples include London Fashion Week’s website and the personal homepage of writer Margaret Atwood.