Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event. 


At a press conference in Los Angeles today, Amazon laid out its ambitious new plans for its successful line of Kindle e-readers and tablets.

And investors liked what they saw, rallying to push Amazon’s stock to its highest-ever price of $252.70. The event caps off a good run for Amazon’s stock, which has climbed 45 percent this year.

Why the surge? It’s likely that investors bought into Amazon CEO Jeff Bezo’s Kindle device strategy. “We want to make money when people use our devices, not when they buy our devices,” Bezos said during today’s press conference.

So far the strategy has been an effective one, allowing Amazon’s Kindle Fire to claim 22 percent of the tablet market since last year. That trend is likely to continue with the latest set of Kindle Fire tablets, which improve on the formula heralded by the original.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member