Planning to wait in line for Apple’s iPhone 5 during the next few days? Samsung thinks you’re a chump!

Samsung’s new 90-second ad for the Galaxy S III targets the many Apple fans who can’t wait to get their hands on Apple’s latest creation by insisting that “the next big thing is already here.”

In the ad, iPhone 5 buyers talk about “finally getting everything we didn’t get last year.” The potential buyers also talk enthusiastically about the headphone jack being on the bottom and how Apple makes the “best adapters,” referencing the new Lightning port that needs an adapter to connect to older accessories.

Watch the ad above and let us know in the comments below if you think it’s an effective marketing tool.