Big data company eXelate has taken $12 million in financial vitamins to support its continued growth.

eXelate’s analytics services target digital advertisers. Its engine looks at online consumer demographics and behavioral patterns, which businesses¬† and agencies can use to inform their marketing decisions. The company has online and offline partnerships with a series of data and media distributors as well as access to information from 400 million consumers.

The round was led by new investor NewSpring Capital. Carmel Ventures, Menlo Ventures, and Trident Capital put their money in again, and to date, eXelate has raised $32 million. It was founded in 2007 and is headquartered in New York, with offices in Chicago, San Francisco, London, Paris and Tel Aviv. This injection will be used to further expand the platform globally, as well as delve into mobile analytics.

Read the press release.