We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!


Rihanna’s down 22,000 fans, and so is Shakira. Lady Gaga is liked by 32,000 fewer people today, and Zynga’s Texas HoldEm Poker is down by almost 100,000 fans.

What’s going on? Unfortunately, not an explosion of good taste.

Instead, Facebook is starting to crack down on fake users, fake accounts, and fake likes. This is not new; the effort has been underway for some time, as we covered late in August. At that time, Facebook said that its actions are designed to ensure that real people are connecting with real brands:

These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes. While we have always had dedicated protections against each of these threats on Facebook, these improved systems have been specifically configured to identify and take action against suspicious Likes.

For those who have not been buying Facebook fans — $1500 for 100,000 fans — on shady sites like SocialMediaCorp (almost unbelievably, I am not making that name up), there should be no significant effects.

Event

Transform 2022

Join us at the leading event on applied AI for enterprise business and technology decision makers in-person July 19 and virtually from July 20-28.

Register Here

On average, less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms.

Who this really hurts is brands and people who have been buying fake fans to appear successful and popular. That, I think is something that all of us are OK with.

Above: Some accounts have lost 10s of thousands of fans

Image Credit: PageData

photo credit: Scott Beale via photopin cc

Hat tip: TechCrunch

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.