RAMP is hungry and has filled its belly with $15 million in new funding.

The company helps online publishers get the most out of their content, just like tossing a little olive oil on tomatoes amplifies your absorption of lycopene. RAMP is the olive oil to content’s tomato.

Its patented MediaCloud platform ingests audio, video, images and text and digests it with natural language processing technology. The result? Search engine optimization, enhanced advertising capabilities, and greater returns. And reduced risk of cardiovascular disease, if you continue with the tomato-olive oil analogy.

RAMP works with major media customers like CNBC, FOX, Comcast, Thomson Reuters, the Hearst Corporation, and PBS. With its latest meal, the company will focus on enhancing its solutions for digital video.

This is its third round of institutional financing, bringing its total capital raised to $40 million. StarVest Partners, Hearst Interactive Media, and EDBI were added to the investor roster, with existing venture firms Fairhaven Capital, Accel Partners, General Catalyst Partners, and Comcast Ventures throwing in again.

Read the press release.