Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next. 

Presumably, app discovery on iPhone and iPad is now solved, according to Apple.

Mobile app search service Chomp’s website simply redirects to, and the Chomp app no long shows up in iOS app searches. In addition, according to MacRumors, existing users of Chomp who open the app are finding a message from Apple that Chomp is discontinued as of yesterday.

In February, Apple acquired Chomp. Apple kept the web and iOS search capabilities, but it quickly shut down the Android search. Now that iOS 6 is out and shows evidence of Chomp’s fewer-results-more-pictures user interface, Chomp is kaput.

But that may be just the beginning.

As PocketGamer notes, Apple seems to be clamping down on app-discovery engines in general. Apple has updated its developer guidelines, alerting developers that “apps that display apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.”

Above: Apple updates developer guidelines.

Image Credit: PocketGamer

Apple recently cracked down on clone apps, but this is different. This seems to be targeting app discovery engines such as TapjoyCrosswalk, AppGrooves, and Hubbl. App promo services such as Free App A Day and AppGratis are probably even more at risk.

Above: New app store search results

Of course, one of the problems is that like most app store guidelines, how it will be applied, when it will be applied, and who it will be applied to are all unknowns.

This is almost a one-two punch to app developers.

Already app discovery, although possibly more user-friendly with bigger, more visual app store listings, will show fewer apps per screen (well, precisely one, to be exact). And now app promotion services and discovery services are in danger and, even if they are not removed from the app store, will be less likely to invest and build in new features and functionality.

All of which benefits app incumbents rather than challengers, as incumbents are more likely to have users, downloads, reviews … and therefore rank higher and get the coveted (and now-huge) first search result.

VentureBeat has asked Apple for a comment; we’ll update this story if we hear back.

photo credit: Brian Wilkins via photopin cc


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member