Hulu has announced a new deal that will keep current Viacom TV shows parked on the streaming video service and even add some new ones.
Per the new agreement, Hulu users will have access to a backlog of shows from kid-friendly cable channel Nickelodeon, including SpongeBob SquarePants, iCarly, The Legend of Korra, the new cowabunga-less Teenage Mutant Ninja Turtles, and lots more. And of course, you’ll still be able to watch popular shows like The Daily Show, South Park, and The Colbert Report.
All new episodes of Viacom shows will be available the day after they premiere on television to all Hulu users, and not just those who subscribe to the Hulu Plus premium service.
Hulu is also getting shows from Viacom’s bilingual network Tr3s, which should give a nice boost to Hulu’s Latino-focused content library. The Tr3s programming will roll out over the next few months.
Both the Latino and children’s content deals from Viacom should prove useful for Hulu against rival streaming video service Netflix, which is also focusing on improving those two areas to grab new subscribers.
The Viacom deal coincides with a keynote speech Hulu CEO Jason Killar gave today at the MIPCOM media industry event, in which he highlighted the company’s progress over the last few years. Hulu currently brings in 30 million monthly users and over 2 million paying Hulu Plus subscribers. (We’ve embedded Kilar’s keynote talk video below.)