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In a move that’s on par with the microblogging social network’s current business strategy, Twitter is rumored to be building its own video service, reports AllthingsD.

Much like Twitter’s treatment of photos, an in-house video service will let users upload video clips directly to Twitter rather than having to use third-party services like yFrog, TwitVid, Mobypicture, or Vodpod.

While Twitter previously nurtured its community of third-party developers, the company has now started focusing on bringing the best features in-house, which gives Twitter greater control over how people use its service. An in-house Twitter video service would allow the company to extend advertising opportunities to the realm of video.

A Twitter-branded video service would make sense, but I’m not sure the company would immediately force everyone to use it over third-party services. Hosting all that video content is a pretty large undertaking and very expensive. The report also indicates that Twitter isn’t trying to compete with the likes of YouTube or Vimeo and is instead focusing on shorter video clips.

Movie reel graphic via Allies Interactive Services Pvt. Ltd./Shutterstock

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