Here’s a sneak peek at the new iOS app lineup for The startup’s previous lineup was so last year.

No, for real, Fab first launched its mobile applications exactly 364 days ago, and if there’s anything we know about this social shopping powerhouse, it’s that Fab will change anything and everything over and over again, and the changes will be awesome.

Also, the Fab mobile experience will now be available in 24 countries around the world, a first for the young startup that’s quite in line with co-founder Jason Goldberg’s Amazonian ambitions.

Take a look:

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The above pics are the result of yet another back-to-the-woodshed moment for the Fab team. As we learned in an email from our Fab contacts, “Six months ago, we took a from-scratch approach to mobile, challenging ourselves to rethink and re-imagine the Fab experience from the ground up as if it was designed entirely with the mobile shopper in mind.”

And here’s a clip of the app in action:


What’s even more eyebrow-raising than the Extreme Makeover: Mobile Edition is the user growth the service has seen in the same amount of time. At the first mobile launch, Fab counted a tidy 750,000 users. Now, has more than 7.5 million members.

Right now, about one third of Fab’s traffic and sales each day come from mobile. Over the next few months, the company will be pushing that number even higher, with a half-and-half goal for desktop-mobile ratios.’s desktop version just got a major makeover itself back in May. The new design puts a large emphasis on social interactions.

“Up to 40 percent of our traffic comes from social feeds,” Goldberg told us at that time.

“You can’t force that. Social isn’t just a way to get something from the user; it’s a way to give value to the user. The traffic will come when you deliver a great experience.”

Sounds like the company is taking the same philosophy with mobile. And those great experiences Goldberg et al. keep creating is one of the reasons we’re so excited to see what Fab will do next.



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