Microsoft is putting Windows 8 in front of as many consumers as possible starting with television commercials that began airing today.

Microsoft’s Windows 8 is the latest operating system, and perhaps one of the biggest changes the company has made on the OS to date. It gets rid of the classic “Start” button, moving it to the top, and focuses around big, square, colorful icons.

The commercial quickly cuts between a number of different Windows 8 features, with the number ‘8’ replayed throughout. It ends on the tagline “Windows Reimagined” and the date October 26, 2012.

Microsoft is already accepting pre-orders for Windows 8. When it officially launches, you’ll be able to upgrade from your current Windows OS to 8 online for $40. You can also pre-order a physical Windows 8 Pro copy for $70. You can, of course, buy these from Microsoft, but supporting retailers include Best Buy, Amazon, Staples, and Office Depot.

The Wall Street Journal says this is only the beginning of lots of big advertising push by Microsoft surrounding Windows 8.

Microsoft recently sent out invitations to two upcoming press events surrounding Windows 8 and the Windows 8 phone on October 25 and 29 respectably. Here, we’ll see full looks at both the OS and mobile OS, along with how it works on a variety of Microsoft-owned devices such as the Surface tablet and the Xbox.

hat tip Neowin