We all have busy lives and dread those time-sucking email chains between friends to find a time to meet for dinner.

Launching today, Calclash has developed a simple website that integrates with your Google calendars. When your friends sign up, the site will be able to automatically determine the best time to meet.

The startup was founded this year by cofounders Andrew Antar and Jordan Berg, who met at Brown University. They have been beta testing the product at their alma mater over the summer. Given the positive feedback, they made the decision to pursue the company full-time and relocate to Silicon Valley.

“I had a eureka moment some time ago that I could design an app that automatically gives you the best free meeting times once everyone puts in their calendar information,” said Antar in an interview with VentureBeat. Berg, a computer science grad, hacked the first version of the site in several days and has been working to perfect the product ever since.

The founders have poured their own time and resources into the site. As it continues to grow, they’ll need to find a way to make money, likely by creating a premium service for small businesses (this product would need to integrate with Outlook’s calendar). It’s a promising space: Seattle-based Schedulista, the brainchild of former Google engineers, turned its first profit this spring and has found a niche by catering to hair salons, accountants, legal practices, and other small businesses.

The market for online scheduling is increasingly flooded, but no one leader has emerged. Doodle, a popular choice, allows you to set up a poll to find out when friends are free. Needtomeet and timetomeet also offer a quick and dirty calendar-syncing service. To really stand out, the company will need to create a simple-to-use mobile version so friends can arrange a time to meet on the go.

According to Antar, what’s unique about Cal Clash is its full calendar view, “instead of a weird timetable that the competitors offer.” Another cool feature is that you can drag and drop in busy times, just like your regular calendar, which is more intuitive than blocking free time.

It’s early days for the company, but I’m curious about whether this useful little web application can go.

Image via Shutterstock