Nook HD

Barnes & Noble has inked new deals with NBCUniversal and 20th Century Fox to bring their libraries of video content to Nook owners, the company announced today.

The bookseller’s Nook tablet arguably looked less competitive than the line of Kindle Fire tablets from rival Amazon, due in part to its lack of digital media sales. That changed last month with the company’s announcement of a Nook video store, which supports the movie industry’s standard format UltraViolet. That means any video purchased from an UltraViolet-supported store will work on the Nook.

Now that Barnes & Noble can sell movies and TV shows produced by NBCUniversal and Fox, the Nook should be more competitive. The real question is whether consumers will actually purchase videos through the Nook store.

The video deal comes just as the company begins selling its new Nook HD and Nook HD+ tablets.

Photo by Ricardo Bilton/VentureBeat