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Facebook has added a major new partner to its Gifts program: Apple’s iTunes. The collab lets you send iTunes credit and recommendations through Facebook.

Facebook launched Gifts with a limited group of users back in late September, and opened it to “tens of millions” of users in the U.S. a few weeks ago. The pitch behind Gifts is easy: Facebook recommends high-quality items your friends might get a kick out of based on their Facebook Likes. You put in your credit card info and send a gift to a friend. That person confirms the gift, puts in their address, and the gift is headed off in the mail.

While Gifts has accumulated more than 100 partners, including Starbucks, Fab, Brookstone, Dean & Deluca, BabyGap, and 1-800-Flowers, the addition of Apple certainly doesn’t hurt. iTunes gift cards are a relatively popular item to give during the holidays and birthdays, so it makes sense to also give these cards through Facebook.

On top of giving iTunes credit to your friends, Facebook Gifts also lets you recommend albums, movies, games, and apps that you think they’d enjoy.

iTunes digital gifts through Facebook will be available in four different denominations: $10, $15, $25, and $50.

Photos via Facebook


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