Game publisher Kabam said today it will enter the fast-growing Turkish mobile market through a distribution deal with Mynet.
Mynet, a web portal and gaming community in Turkey, will distribute Kabam’s free-to-play mobile game Kingdoms of Camelot: Battle for the North on both Apple iOS and Android. Mynet, which has about 20 million unique visitors per month, will be the exclusive distributor.
San Francisco-based Kabam created a community of fans around its hardcore games on Facebook, but it pivoted into mobile games in the past year. Kabam grew to more than $100 million in revenues in 2011, and it says more than 70 percent of its revenues are now coming from non-Facebook platforms. The move to Turkey could help further diversify the company’s fan base and help it grow its brand in international markets.
“Turkey is a gateway country in a region exploding with core gamers playing on mobile devices,” said Kabam chief operating officer Chris Carvalho. “Partnering with Turkey’s market leader in online social games is a natural for Kabam. This deal drives great value to both parties; Mynet wins by exclusively distributing one of the most popular strategy games of all time to its audience, and Kabam wins by getting Kingdoms of Camelot: Battle for the North in front of millions of new players in a rapidly growing region. ”
“Mynet has grown to be Turkey’s largest games community by providing our members the best of the world’s games,” said Mynet general manager Sabire Ercan. “Kabam’s Kingdoms of Camelot: Battle for the North continues to be one of the highest grossing apps on mobile devices in 47 countries since April. We look forward to adding Turkey to this list.”
Kingdoms of Camelot: Battle for the North has more than five million players worldwide. The medieval Arthurian-style game of strategy and empire building is available in 12 languages.