Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event. 

iPhones and iPads may be losing ground to Android-based smartphones and tablets, but iPad is still king of online content. And online sales.

According to an IBM report on Black Friday commerce, 16.3 percent of online sales happened via mobile devices. And more than half of that volume — nearly 10 percent of all online sales — occurred on iPads.

That’s a fairly stunning figure: 10 percent of all online sales on Black Friday from iPad alone. But it gets more astonishing when you compare it with other tablets in the market. Of all tablet traffic to online retailers’ sites, iPad captured almost 90 percent of tablet traffic:

  1. Apple iPad: 88.3%
  2. Barnes & Noble Nook: 3.1%
  3. Amazon Kindle 2.4%
  4. Samsung Galaxy Tab: 1.8%

That’s pretty much right where iPad was last year, in November 2011, when we thought Kindle Fire might start to eat some of iPad’s lunch. And it’s more than iPad’s overall traffic share as measured just a month ago by OnSwipe.

Above: Online sales and traffic from mobile devices were up 65 and 68 percent, respectively

Image Credit: IBM

Apple devices were popular overall on Black Friday, as iPhone was second behind iPad, with another 8.7 percent of all online shopping. Android devices — phones and tablets — totaled only 5.53 percent.

Based on the data from its digital analytics product suite, IBM put this Black Friday infographic together:

photo credit: Johan Larsson via photopin cc, Hat tip: Mashable


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member