large_7910370882This morning HootSuite users will find five more apps in the social media power tool’s app directory: Vimeo,,, Reachli, and Scripted.

With HootSuite Directory apps, social media content creators can create, publish, and promote social content all within one interface. For instance, the Vimeo app allows users to “upload videos, search for and view videos within the dashboard, share videos to your social network, and more,” according to HootSuite.

“At HootSuite we hold content creators dear to our hearts, so we’re thrilled to be able to bring tools like Vimeo and, staples of the creative community, into our App Directory,” HootSuite CEO Ryan Holmes said in a statement.

HootSuite’s app directory just celebrated its first anniversary and now integrates with 41 popular web services such as Instagram, YouTube, Reddit, and Slideshare. The company’s five million customers use the apps as well, with 10-15 percent of new users installing an app within the first week, according to Mark Holder, HootSuite’s director of integration partners.

The tool is particularly significant. WordPress is the biggest blogging tool on the planet, handling something like 17 percent of web traffic. The .org part refers to self-hosted blogs, but hosted blogs are also included.

And for those social media marketers who are turning to Pinterest to engage with fans, the Reachli app will be of interest. It helps marketers create campaigns and view metrics such as clicks, likes, repins, and total reach.