A new GamesBeat event is around the corner! Learn more about what comes next.
Microsoft’s Surface rollout is about to get a big, fat, belated boost.
Microsoft announced today that it plans to expand the tablet’s availability to retailers like Staples in next few days. So far, the Surface has only been available at Microsoft’s online and retail stores, which probably didn’t help its sales numbers very much. Microsoft only has 32 retail stores worldwide (30 of which are in the U.S.), though it did open up a handful of pop-up stores to pimp the Surface.
While Microsoft’s initial (and dumbfounding) plan was to delay the Surface expansion until early next year, the company is clearly coming to its senses by making that move during the holiday season and not after it.
Will the move boost the device’s sales? It’s tough to see how it can’t. Last month Microsoft CEO Steve Ballmer said that sales of the Surface had so far been pretty modest, but that was only because of the device’s relatively tiny availability. “Soon we will be further present in more countries and stores and that’s when discussing numbers will make the most sense,” he said.
Now that the Surface is only days away from wider availability, it’s very likely that those sales will pick up — or at least Microsoft hopes they do. Though given our review experience with the Surface, you may want to hold off until the next version.
Photo: Devindra Hardawar/VentureBeat
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more