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Photo sharing social network Instagram has created a new site in anticipation for the loads of photos people will be taking during their New Year’s Eve celebrations tonight.

It’s a smart move for the social network, as people who don’t normally bother looking at Instagram photos en-mass will probably enjoy seeing the various NYE celebrations as they bring in 2013 across the globe.

Via Instagram’s blog:


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“At instagram.com/nye, you can see photos from every part of the world as the clock strikes midnight in a given timezone. Use the navigation at the bottom to hop from one city to another. You’ll be able to see photos from cities like Auckland that are already celebrating, and as the day goes on you’ll see photos from everywhere else in the world. Hover over the photo to see who posted it and click on it to go to the photo page, where you can like and comment.”

The service saw a huge influx of uploads at the beginning of the holiday season, with Thanksgiving seeing a new upload record. Christmas, however, wasn’t as popular, with a number of Instagram users still upset over the short-lived terms of service changes.

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