I work in social media, and Pinterest is the first social network I have joined lately that I didn’t go to with some marketing end goal in mind.

I think of Pinterest as a social media luxury. I don’t have to worry over my Klout score, reblogs, or how many likes I amass (even though I am sure some people watch their repins, likes, and followers like hawks).

I first started using Pinterest after I stumbled across the Zig Ziglar quote: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” As a person working in a creative field with lofty ambitions (yes, I’m that annoying person in Starbucks hammering away at her iPad in plain view, trying to finish that book she always talks about), it can be very easy for self-doubt to get in the way and suck the life out of my motivation. I thought a good way for me to bathe with my motivation daily was to put inspiring images in a small moleskine notebook and carry it with me everywhere. After cutting the first image out, I remembered what century I lived in and created a Pinterest account.

I like using Pinterest because it’s just like the vision boards I used to make when I was younger. What can I say? I watched an unhealthy amount of The Oprah Show. I don’t necessarily subscribe to the ideology surrounding vision boards (that your life automatically aligns with the images on the board), and I have never read The Secret. But I do believe in the veracity of the saying “Out of sight, out of mind.”

My Pinterest board is filled with my fashion inspirations, music inspirations, motivational quotes, and links to my blog. (Yes, now I have started to use it as a marketing tool, but not too much.) But this New Year’s, while I have no new resolutions, just goals from months prior I am still working toward, I am going to start pinning purposefully. I will start pinning authors whose style and career I admire to help me finally finish that manuscript. I will pin the little things that keep me motivated throughout the day like a shade of yellow that puts a smile on my face or a powerful photograph that reminds me that creativity has no bounds.

Of course Pinterest can be a means of distraction that keeps you from your goals. It’s addictive. But maybe you’ll get around that by making a resolution to pin more. And if you are constantly surrounding yourself with images of what you want, whether they are things or ideals, they can make you unappreciative of the life you have right now. And give you a warped sense of what is truly valuable. So don’t be afraid to take a break from it, spend time with your family, or go outside. Your life improvement goals won’t go away if you stop pinning for a little while.

This year, don’t just think of Pinterest as your vision board, dream board, or collection of cute things you like to pin. Think of it as an action board. Want to lose those extra 10 pounds? Pin motivational exercise quotes and workouts on your boards. Want to get that promotion? Pin images you associate with that next level of your career. It sure beats making a resolutions list you won’t ever look at again. You can increase your chances of attaining your resolutions by finding people with the same goals as you and creating group boards to foster collaboration and a sense of community. If you have a private goal, there are secret boards so you can pin without the fear of scrutiny. Pinterest is a fun tool to help you on your way to achieving your goals and resolutions. That is, if you are serious about attaining them.

Danielle SmallWhen Danielle Small is not studying journalism at The New School University or managing the social media needs of various companies, Danielle Small proofreads subtitles for Korean dramas and telenovelas. She also blogs at If you tweet at her (@danielleabeda), a bird might come to your window.