Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next. 


Looks like the iPad may not be the tablet titan we all thought it was. The cheaper-but-still-nice Nexus 7 tablet has overtaken the iPad in Japan, according to Nikkei report.

The Nexus 7 started shipping in mid-July and impressed a lot of tech-watchers including us by being one of the best $200 tablets around. Apple may have the most polished tablets on the block with the iPad and iPad Mini, but the Nexus 7 may be the overall best value of any tablet. And consumers around the world seem to be noticing.

Based on a survey of 2,400 Japanese electronics stores, the Nexus 7 appears to have a market share of 44.4 percent while the iPad has 40.1 percent. While the survey from Nekkei noted that Japan had a shortage of iPad Minis, the biggest factor for Japanese consumers was price. The Nexus 7 is about $100 cheaper than the iPad Mini.

The big question is if what’s happening in Japan will happen elsewhere, namely the U.S. A recent report predicted that the iPad will dip below 50 percent tablet market share worldwide in mid-2013.

Nexus 7 photo via Devindra Hardawar/VentureBeat

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member