Adometry is startup that generates analytics to get a better return on advertising, and it’s raised a $8 million round of funding, the company announced today.

Adometry tracks multiple sets of data across different ad channels (TV, web display ads, email, print, and so on) and provides analytics to show exactly where you’re actually getting the most effect. Clients can then adjust their advertising budgets accordingly to avoid paying for advertising that isn’t working — and spend more on ads that are.

The startup said it plans to use the new capital to advance its product roadmap, hire more people, and expand into new markets.

The new round was led by Shasta Ventures with participation from Austin Ventures and Sierra Ventures. Under terms of the deal, Shasta Ventures Managing Director Jason Pressman will join Adometry’s board of directors.

“Using big data to optimize and influence advertising spend is the future of marketing, and many of the world’s largest brands already rely on Adometry’s robust platform and expertise,” Pressman said in a statement.

Adometry’s clients include Microsoft, Kroger, IPG, Hyundai, Kia Motors, AT&T, and others.

Founded in 2005, the Austin, Texas-based startup has raised a total of $8.45 million in funding to date.

Image via Adometry