With Google Chrome and Mozilla Firefox as the browser of choice for many around the world, Microsoft will have to get creative to bring back people who left Internet Explorer out of frustration.
The company is doing just that with a new ad that tries to attract people who grew up in the 1990s. The clever video, which you can view above, features lots of nostalgic items from that time period, including Hungry Hungry Hippos, The Oregon Trail, Super Soakers, Pogs, yo-yos, fanny packs, trolls, and more.
Microsoft writes a blog post announcing the ad:
Last year was a pretty great one for Internet Explorer. From hitting a year high on worldwide share to making some new friends like Officer Cupcake and Eugene Filon, we poked some fun at our past while helping the skeptics learn about the latest version of IE. Performance tests continued to show Internet Explorer 10 as the fastest browser on Windows 8 and security reports showed it was also the best browser to protect users from malware.
Which is why we thought it was time to invite those of you who haven’t thought about Internet Explorer in a while to take a trip down memory lane. Internet Explorer is a child of the ’90s, but we have done some serious growing up. Maybe IE was your first browser, but you haven’t used it in a while. We aren’t sure if Pogs or trolls will make a comeback as well, but we do know a lot has changed with Internet Explorer.
The ad says, “You grew up. So did we.” Will you ever go back to Internet Explorer?