Beyond LCD, there’s OLED. The new display technology boasts brighter colors, thinner panels, and allows for longer battery life than LCDs — benefits that LG Display clearly has in mind as it ramps up its OLED HDTV panel investment.

LG Display announced today that it’s investing $655 million (706 billion won) on a new eight-generation OLED manufacturing line in a South Korean factory. The investment will kick off in the first quarter of this year, and LG Display expects mass production to begin in the first half of 2014, building 26,000 input sheets every month.

OLED display technology has been around for years, but so far difficulties in building the panels have relegated it mostly to mobile device screens. Being able to mass-produce large OLED panels would be a pretty big win for LG Display, as the OLED display market is expected to reach $19 billion by 2019, according to research firm DisplaySearch.

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LG already offers a 55-inch OLED HDTV for around $12,000, but more steady production should drop the price of future OLED TVs. At CES over the past few years, we’ve seen OLED TV prototypes from competitors like Sony and Samsung.

LG Display will be using WRGB OLED technology in the new plant, which has a longer lifespan than other OLED tech.

LG Electronics owns 38 percent of its LG Display subsidiary, which was originally part of a joint venture with Philips Electronics.

Via Engadget