amazon-icloudAmazon’s assault on Apple’s iTunes empire continues today as the Seattle company released its Cloud Player app for iPad and iPad Mini, adding to its existing app for iPhone and iPod Touch. Unfortunately, the latest Kindle app update is causing Apple clients some serious issues.

“Our goal is to make Cloud Player the most widely compatible cloud playback solution available, giving our customers the capability to buy their music once and enjoy it everywhere,” said Steve Boom, Amazon’s well-named VP for digital music.

Sounds familiar?

It should, because Apple has said similar things on multiple occasions. The difference is that Amazon actually has the capability to make it happen, as it not only has its own devices but also builds software for other company’s devices, such as iPhones, iPads, Android phones and tablets, and more.

Cloud Player stores all your Amazon music purchases and up to 250 imported songs or free. If your music library is larger — and whose isn’t — you can import up to 250,000 songs into Cloud Player and store them for $25 per year in a feature similar to Apple’s iTunes Match.

You can safely bet that Cloud Player will not be music-only for long, as Amazon continues to invest in digital content of all kinds.

But Amazon isn’t exactly doing the happy dance today. Like all software companies, it has glitches, and one in its ubiquitous Kindle iOS software is causing an annoying issue for iPhone and iPad users: It’s deleting their book libraries. Amazon acknowledges the issue, and it says that it does not currently recommend that users install the update.

Getting all your books deleted is not necessarily catastrophic — users can simple resync with Amazon, presumably when an app update-to-the-update is released, to redownload all their content.

But it is annoying and time-consuming, and it could be seriously dangerous for those users who have sent PDFs and other documents to their Kindles via Amazon’s send-to-Kindle functionality. If you don’t have backups for those files, it’s possible you’d lose them for good.

The issue? Amazon issued a statement to The Verge:

“We have identified an issue with the app update that may cause your app to become deregistered. To register, enter your Amazon account e-mail address and password and all your Amazon content will be available in the cloud. We have submitted an update fix for this issue and are working with Apple to release.”

photo credit: AJC1 via photopin cc