Join GamesBeat Summit 2021 this April 28-29. Register for a free or VIP pass today.


tracking

We hear about “being tracked” online, but do you know how far advertisers are able to go?

Oftentimes, people hear of tracking and think of cookies. That’s not wrong. Cookies, placed by third parties and by the websites themselves, know whether we’ve been to a specific website. But cookies are really just the beginning.

Advertisers and the tracking companies they employee are able to gather all sorts of information about you, such as the websites you frequent and what kind of products you’re interested — and even some even scarier stuff like political views, health problems, and personal finances.

They do this by watching the purchases we make online, installing “social buttons,” cookies, and other tools. The social buttons tool is particularly concerning. Those little Facebook “like” counters and other buttons can collect information about what websites you visit without you having to be logged into your account.

But you have options to fight this. Some browsers have Do Not Track features that tell websites to do just that: stop tracking you. You can also install ad blockers, which remove ads from the websites you visit altogether.

Check out the infographic below for other ways advertisers follow you around the Internet, and what you can do about it:

Online Tracking: You're Being Watched

Image via Shutterstock; Infographic from BackgroundCheck.org

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member