UKTI SXSWVentureBeat is excited to announce that we’ll be teaming up with UK Trade & Investment at SXSW to showcase the United Kingdom’s thriving start-up and investment scene — and to cover the madness and inspiration that is SXSW.

Over the next week, we’ll be churning out a series of video interviews with cool UK-based entrepreneurs and investors, as well as startups from other places around the world that have opened UK offices and recruited UK talent. We’ll go in-depth on how UK government initiatives and incentives, along with a growing startup culture, have turned the UK into a leading hotbed for technical innovation.

And we’ll bring you news from SXSW Interactive as long as it’s happening. Follow our news coverage here and continue the conversation on Twitter using the hashtag #vbsxsw.

Want to find the VentureBeat crew at South By? Stop by UK Demo Day, one of three events that UKTI has planned at SXSW, where we’ll be interviewing a crop of UK companies.

Date: Saturday March 9ths
Time: 3:30 to 6:00 p.m.
Place: Salon D, Hilton Austin Downtown

Participating companies include BandApp, BandWagon, Carhoots, Future Ad Labs, Little Riot, Mainfesto, MuseMantik, nthWire, PowerLinks,, ServaSport, Shareflow, siansplan, Speech Graphics, swarmly, We Are Pop Up, and zondle.

If you’ll be at SXSW, we hope to see you there! And whether you’re at South By or not, give us a shout out at #vbsxsw and let us know what you’re most excited about at this year’s SXSW.