toilet paperReady for the paperless society? Perhaps not quite as ready as you might think.

Your iPad or Android tablet is really good at a lot of things, but for some things, paper just can’t be replaced, as one French company hilariously illustrates in this ad, which has gone viral:

The ad is by the Leo Burnett agency for a French company, Le Trèfle, which produces — of course — toilet paper. It has already gathered 62,000 likes, including about 10,000 just in the past 50 minutes.

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photo credit: bookgrl via photopin cc