HG Data uses a data-driven approach to help salespeople build lists of potential enterprise customers, and is ready to disrupt the legacy IT market.

The Santa Barbara-based startup today closed a $2 million funding round led by EPIC Ventures.

“While LinkedIn maps the connections between people in business, HG Data maps the connections between businesses themselves – who sells to whom, who buys what, and who partners with whom,” said Craig Harris, CEO and founder of HG Data in a statement.

The company has been building out its algorithms for the past two years. More specifically, it uses machine learning technology to updates its databases with information that is publicly available from press releases, white papers and the like. One of HG Data’s customers might use the tool to pinpoint a company that still runs on a specific type of legacy hardware, and pitch them an alternative.

The company claims its customers can use the data to bolster lead generation, market share analysis and marketing automation.

Angel investors in the round include Kevin O’Connor, founder of DoubleClick and current CEO of FindTheBest; Eric Kanowsky and AJ Rice, both co-founders of; and Tim Baskerville, former CEO of JupiterResearch.