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origin_4276020759The three trusty standbys of jobs searches, resumes, applications, and covering letters, may soon be a thing of the past. Which might be a relief for anyone who’s recently been forced to write one.

InnovateCV will be launching a new company and product, Apploi, in April. I chatted with CEO Adam Lewis about the new product which, taken to its logical conclusion, could obsolete much of the founding company.

“Our enemy is the resume,” Lewis said. “We want candidates to show their true colors  … which you can’t do in a black and white resume.”

Apploi is a modern, mobile solution to the problem of finding employees, or, if you’re a jobseeker, a job.

Essentially, it’s a tablet app which walks candidates through a short and customizable series of basic questions, and then gets to the interesting part: video answers, audio answers, sliders to indicated data like hours of availability, and quick, simple tap-to-submit multiple choice answers. The goal is to give jobseekers the ability to be unique, be interesting, and be memorable … and to give hiring managers the ability to get a much deeper sense of what candidates are like than can be derived from a resume or an applicant tracking system.

At first, Apploi will target high-turnover industries like food and support services, Lewis said, starting in New York and working into InnovateCV’s biggest markets soon after. It’s multi-user, so an owner can use it for multiple businesses, or any particular group of owners can form a group as well, allowing them to share questions and formats without have to recreate the wheel.

“Rather than redoing the resume, which is an old, tired paradigm, it’s reinventing the resume,” Lewis said. “The beauty of this is that it’s very light-touch, very simple for companies.”

Lewis has adopted a pay-as-you-go methodology for Apploi: 40 responses to 40 resumes will cost you $39. The rate goes down as the number of responses goes up. And the results can be fed into an applicant tracking system, if companies wish to do so.

The iPad app will be out first, within a week, and an Android tablet app will follow about six weeks later.

But Lewis and company will have their work cut out for them. Hiring and recruiting is an intensely competitive space, and I see a ton on new startups who are focusing on hiring and recruiting, including KarmaHireZaoPath.ioGetHiredQuixeyWowzer, enRecruit, VisualCV, and Spark Hire.

photo credit: pursuethepassion via photopin cc

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