The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now!


Online shopping startup has raised $8 million in its third round of funding so it can continue to help consumers find the best site and time to buy products using “big data.”

Seattle-based claims to sift through more than 230 terabytes of data to find the best-rated products from every major retailer in the United Sates. Maybe more importantly, it also uses that data to predict future prices on 1.6 million products so you can choose the best time to buy. The company started assigning a “Decide Score” to products last July to make the experience better.

“Our goal is to make complex shopping decisions simple for consumers,” CEO Mike Fridgen told VentureBeat via email. “When shopping with Decide, consumers see the highest rated products applied to millions of expert and user reviews and know when is the best time to buy based on price predictions derived from billions of historical price observations.” will use the funding to expand products its provides data for. The company’s focus has mostly been on technology and devices, but it will add products from “all e-commerce categories” in the next few weeks. It also plans to hire more engineers to bolster its team.

The new funding round was led by Vulcan Capital, with participation by current investors Maveron and Madrona Venture Group. Including the new cash, has raised $17 million to date. also adds two new board members with the cash infusion: Dawn Lepore, formerly the CEO of, and Vulcan Capital manager director Steve Hall.

“We believe’s Big Data approach to monitoring and analyzing product price volatility is poised to disrupt the e-commerce market and deliver huge value to consumers,” Hall said in statement.

Businessman deciding photo via Sergey Nivens/Shutterstock


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member