Evernote is donning lederhosen, taking a swig of hefeweizen, biting into a bratwurst. Silly stereotypes aside, Evernote is forging strong ties with Germany.
Today, the digital notebook service announced a partnership with Deutsche Telekom which means nearly 60 million of the telecom giant’s customers will be eligible to receive one year of Evernote Premium. With over 45 million users, worldwide reach, and over $250 million in venture capital, Evernote is well on its way towards world domination, of online note taking that is.
Through this offer, subscribers can request an upgrade for Evernote Premium through their Deutsche Telekom account or by launching the latest version on their Android smartphones. The deal is the latest in a string of international telecom carrier partners- Evernote has also struck deals with NTT Docomo in Japan, Orange France, KT in Korea, Taiwan Mobile, and Docomo Pacific.
These types of agreements serve to cement and expand Evernote’s global footprint by distributing it to millions (upon millions) of potential global consumers. Once they are given a taste of Evernote Premium, the hope is they will continue to pay for it after their free trial is up. Evernote Premium costs $5 a month or $45 a year. In exchange for the fee, users have access to larger upload capacity, top priority customer support, offline notebooks, PDF and document search, collaboration tools, note history, larger files and bigger notes, and hidden promotions.
Evernote’s tagline is “remember everything” and it is a useful tool for keeping track of life’s (and thee web’s) little details. The service can be used for anything from recipe documentation to meeting minutes, and CEO Phil Libin told VentureBeat in an exclusive interview that his goal is to actually boost cognitive abilities by turning Evernote into an “external brain.”
The company recently began focusing more on its business platform. Evernote Business has all the features of the consumer-facing products with additional business-only tools like an administrative console to invite, add, and manage new employees and keep all of the business notebooks organized in a shareable library. Earlier this year Evernote continued the expansion of the business product into 26 new countries in Europe, signaling a transition towards making money from businesses rather than consumers.
Evernote is the top note-taking app out there, but just last week reports came out that Google is working to release a note-taking app called Keep that would challenge Evernote’s dominance. While 45 million is a hefty user base, Google Apps has more and could steal users away from Evernote because it is already part of the Google ecosystem.
Partnering with Deutsche Telekom will help Evernote gain a hold in Germany, which is rising quickly as an international tech hub. The two companies are also co-hosting a Hackathon in Berlin in April, which will be held at Deutsche Telekoms new startup space. The event will “encourage developers and designers to imagine and create new apps” using Evernote API and Deutsche Telekom’s Developer Garden.