Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more


For General Motors, all advertising roads lead back to Facebook.

Almost a year ago, GM, the U.S’s second-largest advertiser and one of the largest auto manufacturers on the planet, publicly parted ways with Facebook, arguing that the social network’s display ads were ineffective. This was just days ahead of Facebook’s less-than-stellar IPO, so the timing couldn’t have been worse.

Now, the pair are back together. AdAge reports that GM will advertise via Facebook as a part of the “Find New Roads” campaign for the Chevrolet Sonic. According to GM, the campaign will be mobile-only and will take advantage of Facebook’s new mobile targeting features.

The mobile-only focus is interesting, especially since Zuckerberg has made a point of pushing Facebook as mobile-first. “Facebook is a mobile company,” he said in January.

Despite its earlier distaste with Facebook, GM seems to be willing to give mobile advertising a go. Let’s just hope GM has better success on mobile than it apparently did on the desktop — for Facebook’s sake, anyway.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member