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For a game company, that’s a huge take, and this shows just how ambitious the Finnish firm is. Supercell is riding high on the success of Clash of Clans, a fantasy-strategy game that is addictive and monetizes remarkably well.
The Forbes story asks if Supercell is the “fastest-growing game company ever.” Supercell’s competition, Puzzle & Dragons creator GungHo Entertainment in Japan, would probably qualify as one of the fastest-growing game companies ever. But the fact remains that both are the darlings of the moment in mobile, as Rovio (another Finnish company) was (and some may argue still is) with its hit franchise, Angry Birds.
Three top investment pros open up about what it takes to get your video game funded.
On the strength of two games, Clash of Clans and Hay Day (which both came out in the summer for iOS devices), Supercell grossed $100 million in 2012 and $179 million in the first quarter of 2013, Forbes said. Net income, after expenses and Apple’s 30 percent cut, was $104 million in Q1. Daily revenue is now at $2.4 million and is on a revenue run-rate — if the games stay as hot as they are — of $800 million for 2013. Supercell gets 8.5 million daily players who play an average of 10 times a day.
Index Ventures invested $52.5 million of the $130 million funding into Supercell, with participation by Institutional Venture Partners and Atomico. All shareholders, including Accel Partners, sold 16.7 percent of their holdings to the new investors. (See our interview with IVP’s Sandy Miller here).
Supercell CEO Ilkka Paananen admitted in an interview with Forbes that the round was not entirely necessary, that it was more of an opportunity to give shareholders a quick payout as both a “thank you” for hard work and to shrug off any pressure to go public. Supercell’s plan is to become something like the Pixar of mobile games.
Supercell previously raised $12 million from Accel in 2011, at a $52.3 million valuation. The company was founded by Paananen and Mikko Kodisoja, who sold another startup, Sumea, in 2004 for $18 million in cash and stock to Digital Chocolate. They stayed for six years before leaving to start Supercell. They focused on making iOS games.
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