microsoft IE privacy ad

Microsoft has launched a new ad campaign for Internet Explorer that emphasizes IE’s inclusion of the “Do Not Track” setting that helps protect users’ privacy.

Ad Age reports that this campaign will consist of TV, print, billboard, and online ads all dedicated to showing that Internet Explorer includes “Do Not Track” function, which explicitly asks advertisers to not track your personal information. The campaign will run online and have a prominent presence in two cities — Washington, DC, where federal policy makers live, and Kansas City, Mo. where Google Fiber is rolling out.

These ads quietly go after Google and its closeness to an advertising industry that relies on tracking data to better serve users ads. Microsoft previously targeted Google with its loud “Scroogled” ads that criticized Gmail and Google search, but these new ads don’t mention Google by name.

Microsoft has also launched a new website dedicated to explaining some facets of online privacy. It even includes a quiz to “find Your Privacy Type.”

The first video of the campaign can be seen below. It’s called “Your Privacy is Our Priority” and shows a series of things people might share online along with things they may not want to share.

“Some personal information you’re happy to share online; some not so much,” the video’s narrator states. “So Microsoft is trying to help by adding tracking protetion in Internet Explorer and including Do Not Track with the belief that one day it too will give you more control.”