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Apple’s annual Worldwide Developers Conference (WWDC) will be held June 10 through June 14 in San Francisco, with tickets for the event on sale tomorrow, the company announced today.

WWDC is often a place Apple shows off new software and hardware. Last year, Apple debuted iOS 6, refreshed its MacBook laptops, and showed off Apple Maps for the first time.

This year’s WWDC will be a major event for Apple because the company’s needs to show it is still a force for innovation. Apple CEO Tim Cook has faced criticism for simply refreshing well-established products instead of introducing new devices and flashy new software. Apple’s stock price has dropped precipitously in response, and now sits around $400 a share versus more than $700 less than a year ago.

Apple SVP Phil Schiller said the company will deliver new versions of iOS and OS X software at WWDC. Hopefully iOS 7 will be a much bigger step forward than iOS 6, which hardly introduced any forward-thinking features.

“We look forward to gathering at WWDC 2013 with the incredible community of iOS and OS X developers,” Schiller said in a statement. “Our developers have had the most prolific and profitable year ever, and we’re excited to show them the latest advances in software technologies and developer tools to help them create innovative new apps. We can’t wait to get new versions of iOS and OS X into their hands at WWDC.”

WWDC will be held at Moscone West and include more than 100 technical sessions presented by more than 1,000 Apple employees. Tickets for the event will go on sale tomorrow at 10 a.m. PDT and can be purchased at the main WWDC site.

WWDC image via Apple


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