The New York-based e-tailer of office furniture and workstyle products Poppin today announced 11.1 million in Series B financing, taking the total funding to $17.1 million.

The round is led by TrilogyGrowth, with participation from Shasta Ventures, First Round Capital and Poppin’s founder, J. Christopher Burch.

Poppin aspires to make buying and browsing office products an “extraordinary experience.” Clients include Fab.com, Kate Spade, LinkedIn, and Pandora.

Talking of the investment, Joel Silver, a managing partner at TrilogyGrowth, said, “I’m very excited about our investment in Poppin. TrilogyGrowth invests in companies focused on solving consumer needs through distinctive products and services. We seek investments in opportunistic companies building brands, Poppin is doing just that.”

With the new investment, the company plans to expand its product offering with a focus on growing its furniture collection.

“Ultimately, with this investment, we aim to roll out new products that define the ‘WorkStyle’ space and help people to ‘Work Happy,’” said Randy Nicolau, the chief executive of Poppin, in a statement.

Burch, the company’s founder is a serial entrepreneur, founder, and strategic investor to multiple technology and luxury brands, including Aliph (Jawbone), NextJump, PowerMat and Voss Water.

Poppin was founded in 2009 but officially launched its online storefront in September.

Image Credit: Poppin

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